Compete By Meeting Unmet Needs: How Zipcar Rethought the Car Rental Business

Product DescriptionThis Element is an excerpt from Inspire!: Why Customers Come Back (ISBN: 9780131361881) by Jim Champy. Available in print and digital formats. Today’s most powerful value proposition: combining ease of use with cost savings! How Zipcar has done it--with lessons you can apply in your own business. Zipcar is the world’s leading car-sharing service. Zipcar’s quick, simple convenience is a road map for success. More and more people are willing to pay...

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