Company leads vacation rental revolution - Sarasota Herald

Realizing the industry was largely dominated by owners who rented their properties themselves, Bissmeyer and partners set out to build a company with a modern business model and modern technology.The resulting iTrip.net -- an Internet entity begun in 2008 that now operates in 20 markets across North America -- differs from traditional rental outfits by eliminating overhead and passing savings on to owners and customers."We realized the vacation rental industry was very fragmented," said

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